360Lending generates 31% more daily enquiries at a 29% lower cost per lead.

360Lending needed a steady flow of prospective borrowers. But filling the pipeline with the wrong enquiries would only give its mortgage team more work.

The business needed to reach homeowners with a relevant need, genuine intent, and circumstances worth exploring with a broker. It also needed enough of those conversations, at the right cost, to make growth work.

Moving quickly mattered. So did knowing which interest was worth pursuing.

We built Meta creative and messaging around what homeowners were trying to solve, from refinancing to accessing home equity and consolidating debt. Focused audience targeting supported that work, putting relevant messages in front of prospective borrowers rather than relying on broad attention alone.

Dedicated landing pages carried the message beyond the ad. They gave visitors a clear next step while their interest was still fresh.

Our prequalification quiz added the context a basic contact form could miss. It helped surface the person's needs, intent, and potential fit before the mortgage team explored their options. The goal was not simply to collect a name and number. It was to start a more useful conversation.

We kept testing the journey, from audiences and messaging to landing pages and quiz formats. When one traffic campaign delivered inexpensive visits but no enquiries, we stopped it. Cheap clicks were not the business objective.

Daily enquiries rose 31%, while cost per lead fell 29%.

That gave 360Lending more prospective borrowers to speak with each day, at a lower acquisition cost. The quiz-led approach also put understanding the borrower into the process, rather than treating every new contact as interchangeable.

Our role was to balance the pressures that mattered to the brokerage: speed, volume, relevance, and cost. Not to chase one impressive number while leaving the mortgage team to deal with the consequences.