416 Tactical grows online sales by 27.7% while spending 8.1% less on advertising.

416 Tactical already had compelling social media content. What it lacked was a clear path from that attention to a sale, and a way to grow beyond the business it had built offline.

More traffic alone would not solve that. The online store needed work. Products, inventory and pages needed ongoing attention. Advertising needed to bring shoppers into a buying experience that could turn their interest into orders.

The team needed more than someone to run campaigns. It needed a partner to help it navigate online retail while supporting the agency relationships that were already an important part of the business.

We helped develop 416 Tactical's Shopify store and took a hands-on role in organising the catalogue, managing inventory and improving its pages. The goal was straightforward: make it easier for customers to find the right equipment and buy it.

Google and Meta formed the core of the retail sales approach. Google captured shoppers actively looking for products and brands. Meta helped turn interest in the business and its products into a stronger path toward purchase.

We organised Google product groups around items generating sales and brought fragmented Meta audiences into a more focused structure. The store and the campaigns were treated as parts of the same job, rather than separate projects.

Agency procurement needed its own approach. Alongside the retail work, we launched ongoing LinkedIn account-based advertising to support 416 Tactical's institutional sales efforts.

This gave the partnership two distinct priorities: grow everyday online sales and support relationships with organisations buying equipment for their teams.

• 27.7% growth in Shopify net sales.
• 8.1% less advertising spend.
• 37.4% more gross sales per advertising dollar.

416 Tactical grew sales without needing a bigger advertising budget. Behind that result was work across the store, products and campaigns, not just the ads themselves.

We helped an established offline retailer build a stronger online business, with a partner involved in the practical work needed to keep it growing.